Siam Piwat doubles Golden Week retail sales through Chinese partnerships
Thai retail operator Siam Piwat doubled its Golden Week retail sales compared to previous benchmarks driven by strategic digital payment and marketing collaborations with Huawei iQIYI and Alipay
Siam Piwat, a prominent developer and operator of luxury landmarks in Thailand, has reported a significant 100% increase in Golden Week retail sales compared to the previous year. This surge in sales can be attributed to the company's strategic global partnership ecosystem, focusing on expanding its high-value tourist base and stimulating spending.
The company's partnership with leading payment service providers, including Alipay+, WeChat Pay, and UnionPay, has played a crucial role in driving this success. These partnerships have enabled Siam Piwat to curate targeted campaigns and exclusive privileges for Chinese travelers and luxury product enthusiasts. The Alipay+ Growth Award, presented to Siam Piwat as the sole recipient from Thailand at Ant International's VOYAGE 2026 & Gala Dinner in Shanghai, further highlights the effectiveness of these partnerships.
To enhance pre-arrival engagement, Siam Piwat has also collaborated with global tech leader Huawei and China's leading entertainment platform iQIYI. This partnership allows Chinese visitors to access the ONESIAM Global Visitor Card, a digital membership card that enables them to plan shopping itineraries and unlock privileges from premier brands even before their departure for Thailand.
Additionally, the collaboration includes a pop-up event featuring popular Chinese artist Xu Kai, which has generated significant buzz and heightened brand visibility among Chinese tourists.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
