RTX 5090 Street Prices Top $9k as Nvidia GPU Costs Climb

Nvidia's top-of-the-line GeForce RTX 5090 graphics card is now selling for more than $9,000 in the United States, a 370% increase from its original recommended retail price, according to an analysis by TechSpot cited by eTeknix. This significant price jump is also reflected in other models within the RTX 50 line, though the extent of the price increase varies.

TechSpot's analysis suggests the U.S. price has risen above $9,000, while Windows Report reports a figure of $9,400. ZDNET notes a price of around $6,000 at Best Buy before a nearly $500 increase. These figures reflect what retailers and resellers charge, not the price set by Nvidia itself. The source notes that the RTX 5090's official price remains at $1,999, with the 370% figure representing the rise in street prices for retailers and resellers.

The surge in prices is attributed to an AI-driven global memory shortage. The RTX 5080, RTX 5070 Ti, and RTX 5070 have also seen price increases, ranging from 120% above MSRP to 64% above, respectively. The RTX 5060 Ti 16 GB has been particularly affected, with its U.S. price up 84% to around $800. Despite the significant price hikes, eTeknix suggests that the official MSRP may not accurately reflect the actual street price, as the extra money goes to retailers, resellers, and scalpers.

The component shortage is expected to continue, potentially affecting other graphics cards as well, according to ZDNET's expectations.