REAP steps up efforts to foster innovation

Karachi: The Rice Exporters Association of Pakistan (REAP) has ramped up its efforts to encourage innovation, simplify export obstacles, and improve collaboration among stakeholders, reinforcing its strategy for long-term growth in Pakistan's rice sector. A delegation representing REAP, led by its Chairman Muhammad Raza, journeyed to Tando Jam and Larkana for crucial discussions with agricultural research organizations and business leaders on matters pertaining to rice sector growth, development, and promotion.

During their visit to Tando Jam, the REAP delegation convened with Dr. Mazhar Din Keerio, Director General of Sindh Agriculture Research Institute, and his team. Attendees also included Faisal Anis Majeed, Chairman KWGA & Treasurer of REAP, Executive Committee Members Kazim Khandwala and Abdul Wahid Mianoor, Ashok Kumar Essarani, officials from the Sindh Agriculture Research Institute, and other distinguished REAP members.

The conversation centered on agricultural research, innovation, and modern technology in the fields of research, productivity enhancement, crop quality improvement, and bolstering export competitiveness.

The delegation also set foot at the Rice Research Centre in Dokri, where they explored rice farming, crop development, and various rice types firsthand. Dr. Sheikh Muhammad Naeem, the Rice Research Centre's Director, provided the REAP members with a comprehensive overview of rice cultivation, different rice varieties, farming techniques, and ongoing research initiatives.

A visit to the Phytotron Tunnels Facility was also arranged, where the delegation got briefed on controlled environmental research for developing and evaluating rice varieties.

During their tour of Larkana, the REAP delegation met with Larkana Chamber of Commerce & Industry officials to discuss a variety of rice export-related issues and the broader development of the rice sector. Former President of Larkana Chamber of Commerce & Industry, Muhammad Ali Shaikh, even hosted a welcoming dinner for the REAP delegation in Larkana.

The overall trip underscores REAP's ongoing dedication to forging alliances with agricultural research institutions, government agencies, and business stakeholders across Pakistan. These engagements aim to foster research and innovation, promote the use of advanced agricultural technologies, tackle challenges faced by rice exporters, and contribute to the long-term growth and increased exports of Pakistan's rice industry.