Ousted Good Good marketer sues the company, alleging he was defamed during the Callaway ad aftermath
The ex-marketer's lawsuit alleges a controversial scene in an ad made with Callaway was added without his knowledge.
Former Good Good marketing VP Jeff Lefkovits has sued the company and former CEO Matt Kendrick, alleging he was defamed during the fallout from a controversial ad promoting a Callaway driver. The ad featured Good Good cofounder Garrett Clark shoving a female member of the group, leading to backlash over alleged domestic violence.
Lefkovits argues he was unfairly scapegoated for the ad, which he claims was different from the version that aired. The lawsuit alleges the finished ad was approved by Good Good and Callaway without Lefkovits' knowledge or consent, and that he was fired shortly after the controversy. Lefkovits is seeking over $1 million in damages.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
