No more rice grains in Kellogg's Rice Krispies due to changing weather
The new recipes mean cereal packaging will now include a 'contains wheat gluten' warning.
Kellogg's has discontinued rice grains in its Rice Krispies and Coco Pops cereals in the UK due to disrupted supplies from weather-related issues impacting production. Corn and rice flour are now used in place of rice grains, as dry weather has reduced harvests and increased costs in key Asian producing countries. The updated recipes have been carefully evaluated, and customer feedback has been taken into account.
The new recipes will be marked with a warning for wheat gluten. US and Canadian Kellogg's cereals will continue using real rice, with no recipe changes. The UK change aims to maintain consistent quality amid weather-related quality and availability concerns. Kellogg's reassures that the cereals will still meet UK food standards for fat, salt, and sugar levels, and contain no artificial additives.
The cereals' nutritional benefits, such as fiber, Vitamin D, and iron, remain unchanged. This comes as Asian rice production faces significant challenges from droughts, floods, and heatwaves caused by the El Niño weather phenomenon, which is expected to persist until 2027.
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