NBC Draws 29 Million Views With ‘Kornacki Cam’ On Election Night
The 'Kornacki Cam' was center stage during NBC's election coverage Tuesday night, setting records on YouTube and across streaming platforms.
Steve Kornacki's "Kornacki Cam" election livestream set a record with 29 million views across platforms, making it the top election livestream during the recent midterms. Based at NBC News' election headquarters, Kornacki provided 10.5 hours of continuous coverage, analyzing election results as they unfolded. The stream reached 6.1 million views on YouTube alone, twice as many live viewers as key broadcast and cable competitors, boasting over 300,000 peak concurrent viewers between 8:30-11:30 p.m. ET.
NBCNews.com also saw its second-highest page views ever, with a 247% increase compared to the 2022 midterms. The website's unique viewership reached its fifth-highest all-time, rising 141% from the 2022 midterms. This success follows a strong primary cycle, where the "Kornacki Cam" garnered over 41 million livestream starts in 22 nights of primary coverage.
For the first time, Kornacki was featured in both NBC News' special election broadcast and his dedicated livestream. Meanwhile, MS NOW on NBCUniversal achieved a YouTube record with 33.2 million views, leading CNN and Fox News in views. MS NOW also hosted its inaugural Election Night Live Q&A, which garnered over 1 million views.
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