Malaysia’s debut Hyrox event in jeopardy over beer sponsorship
Muslim entrants have threatened to pull out of Malaysia’s first Hyrox fitness competition over a partnership with beer brand Carlsberg, as authorities warned organisers that approval would be withheld unless the alcohol sponsorship was scrapped. The tie-up angered some participants who said it conflicted with both their faith and the event’s promotion of fitness, highlighting tensions over…
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- Drop beer sponsor or lose permit, sports ministry warns Hyrox Kuala Lumpur organisers malaymail.com
- No approval for Hyrox event unless beer sponsorship withdrawn, says minister freemalaysiatoday.com
- Minister: No approval for Hyrox KL 2026 unless beer sponsor withdraws nst.com.my
- Drop beer sponsor, Sports Ministry tells Hyrox KL as approval hangs in balance malaysiakini.com
