Journify raises $12 million at fourfold valuation increase
US-headquartered adtech startup Journify has raised $12 million in Series A funding round led by Al Mada Ventures and co-led by existing investor Silicon Badia. Shorooq and Bunat Ventures increased their investments, while Du Ventures and Oraseya Capital joined as new investors. Founded in 2022 by Taoufik El Jamali, Amine Chouki and Omar Al Shoubaki, Journify is headquartered in San Francisco,…
Journify, a San Francisco-based adtech startup founded in 2022, has secured $12 million in Series A funding led by Al Mada Ventures and co-led by Silicon Badia. This funding round, which increased the company's valuation fourfold, also saw participation from Shorooq and Bunat Ventures, as well as new investors Du Ventures and Oraseya Capital.
Journify's advertising data infrastructure connects customer interactions and sales data across online and offline channels to enhance advertising performance. The company currently serves over 100 businesses, including global retail giants like Jarir Bookstore and Baytonia, and has witnessed a fivefold revenue growth since its initial investment in 2022.
The latest funding will be used to expand into the US and European markets, with a focus on strengthening AI capabilities for monitoring and resolving advertising data quality issues. Journify's AI-driven platform currently connects customer outcomes from brands like Jarir Bookstore (up 182% in return on ad spend) and Baytonia (up 80% in return on ad spend), aiming to close the gap between reliable customer data and advertising decisions.
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