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Instagram’s Betting Big on 90-Minute Videos to Beat YouTube. Will Users Actually Watch?

With its new ‘Features’ format, Meta is taking a direct shot at YouTube. But after years of conditioning users to scroll fast, can they change user habits?

Instagram’s Betting Big on 90-Minute Videos to Beat YouTube. Will Users Actually Watch?

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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