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Hong Kong's inaugural Festival of Connoisseurs, a luxury expo organized by Informa Markets and supported by the government, aimed to connect international brands with new customers. Financial Secretary Paul Chan Mo-po emphasized that Hong Kong's strengths lie in its ability to bring together people who appreciate exhibits, customers seeking to purchase them, and an environment conducive to business growth.

The city's advantages include a free flow of capital, goods, talent, and information, a low tax regime on luxury products, and efficient logistics connections.

The expo spanned three days at AsiaWorld-Expo, bringing together nine high-end sectors: yachts, supercars and classic cars, gastronomy, art and design, travel, wellness, jewellery and watches, private jets, and property. Patrick Martell, CEO of Informa Markets, highlighted Hong Kong as a city where discerning individuals gather to experience, collect, and belong. He, along with the government, sought to build an event of global synergy that solidified Hong Kong's position as Asia's definitive luxury destination.

Marine Italia Asia, the exclusive distributor of Italy's Azimut Yachts, saw the fair as an opportunity to elevate the presentation of yachting and raise brand awareness. Co-founder Prakhar Lunia, who showcased one-of-a-kind rings, necklaces, and bracelets priced between HK$785,000 and HK$69 million, believed exhibiting alongside other luxury sectors could expand the business by attracting new potential customers and partners.

The wellness pod company Regenesis, co-founded by Novak Djokovic, displayed a HK$1.3 million wellness pod and saw significant potential in the broader Asia-Pacific wellness market.

Tickets for the three-day event were priced at HK$14,100 for three days and HK$9,400 for a day pass, with organizers yet to disclose the government's funding or the expected economic benefits of the fair.