Graduates are managing AI - but are they learning much else?

Lotte Underwood, a 25-year-old public relations executive at London-based agency Fight or Flight, spends more time utilizing AI than performing traditional PR duties. As part of a new AI team, she manages around 30 AI agents that assist with tasks such as industry research, client reporting, and media interview preparation. Underwood's role involves overseeing these agents, reviewing their outputs, and discussing their effectiveness with clients.

Dillan Patel, a 24-year-old intern who turned AI automation analyst at Stride, develops internal chatbots that capture the knowledge of transitioning staff members. His role involves identifying repetitive tasks that can be automated and improving operational efficiency using AI. ArvatoConnect, an outsourced contact center company, is also seeking AI-savvy graduates. CEO Debra Maxwell plans to focus more on AI-driven roles in the future, believing that graduates can contribute meaningfully beyond administrative tasks.

Research from PwC indicates that AI is influencing entry-level roles, demanding traditionally senior-level skills such as motivational leadership and strategic decision-making. Graduates like Cian Clinton, a 23-year-old at consultancy Valliance, feel more like equal team members due to the incorporation of AI. Clinton believes that AI is accelerating his career progression by allowing him to take on responsibilities that would typically take years to achieve.

While these AI-centric graduates are developing valuable skills, there is concern that they may be neglecting traditional professional knowledge. Underwood acknowledges her desire to learn more traditional PR skills but is confident in her future at the AI-focused agency. However, Simon Pratt, chief operating officer at Portman Finance Group, emphasizes the importance of a balanced approach, stating that while being AI literate is essential, graduates must still learn the trade through structured programs.