Google AI lets Canadians buy from Lululemon, Shoppers Drug Mart without leaving app

Canadians engaging in online shopping via Google's AI tools will experience a more seamless checkout process, thanks to a new partnership. Through this collaboration, select retailers will allow customers to make purchases without leaving the Gemini app or Google's AI search mode. The participating brands include Lululemon Athletica Inc., Shoppers Drug Mart, La Maison Simons, and certain Shopify Inc. merchants.

Customers will be able to request items with specific features, styles, or colours, and Gemini or the AI search tool will present suitable options. Subsequently, shoppers will have the ability to purchase any of these options offered by the partner retailers, all without exiting the app or search page. This development follows similar advancements made by other tech companies, such as OpenAI and Meta, in streamlining the checkout process through their AI platforms.