GFA courts Parliament to intervene to lift the ban on sports sponsorship by alcoholic beverages
Ghana Football Association (GFA) President Kurt Okraku has appealed to Parliament’s Youth and Sports Committee to lead efforts to remove restrictions preventing alcoholic beverage companies from sponsoring sports activities in the country. He says the restriction is denying Ghanaian sports significant financial support, citing a potential $5 million annual sponsorship deal with Guinness Ghana…
The Ghana Football Association (GFA) President, Kurt Okraku, has called on Parliament’s Youth and Sports Committee to intervene and lift the ban on sports sponsorship by alcoholic beverages. This appeal comes after the Food and Drugs Authority (FDA) rejected a potential $5 million annual sponsorship deal from Guinness Ghana Limited due to regulatory restrictions.
Okraku argues that this ban is denying Ghanaian sports significant financial support and suggests that the provision granting FDA authority to approve or reject such sponsorships should be removed to enable businesses to support sports development. He emphasized that while the GFA is responsible for providing logistics and creating an enabling environment for football, sustained success requires broader and continuous investment, including improvements in playing surfaces, stadium facilities, and technical development.
Okraku also highlighted other challenges facing Ghanaian football, such as the need for better coaching education and scouting systems, as well as improved stadium infrastructure.
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