From boardrooms to mountains: How the UAE changed this British expat’s perspective on life and success
Dubai: When Mauro Cirelli first visited Abu Dhabi in 2012, he was working as director of franchise operations for an Italian coffee shop brand. The company had just opened a store in the capital, and the visit has left a lasting impression. “I remember thinking, ‘I like this place, I will need to come back,’” recalled Cirelli. Two years later, he got that opportunity, accepting a job in the UAE…
Mauro Cirelli, a British expat, has had his outlook on life and success transformed by his experiences in the UAE. His journey began in 2012 when he visited Abu Dhabi, and upon returning two years later for a job, he discovered a culture and society that fostered growth and success. Cirelli acknowledges that the UAE's merit-based culture played a significant role in his professional advancement, enabling him to secure leadership positions with locally based companies.
Beyond the professional realm, Cirelli's interactions with people from diverse backgrounds have broadened his outlook, highlighting the importance of shared values in personal and professional growth. However, his career dedication came at a cost when he started experiencing health issues in 2022, including hoarseness and chest pains.
After being diagnosed with malignant cancerous growth on his vocal cord and a risk of a heart attack, Cirelli underwent a stent procedure and underwent a three-month wait before receiving a biopsy confirmation. This life-changing experience led to a shift in his priorities, inspiring him to seek a happier and healthier lifestyle.
Consequently, Cirelli created the community "Lost," formerly known as "The Lost Hikers," an active hiking and outdoor community that encourages participants to explore the UAE's natural landscapes, connect with like-minded individuals, and appreciate the environment. Cirelli believes that giving back begins with personal values and living in alignment with humanistic principles, emphasizing the importance of loyalty and respect for the UAE, where he has resided since 2014.
His outdoor initiatives aim to create a welcoming space for community members, promote responsible outdoor activities, and provide employment opportunities. Cirelli's ultimate goal is to help newcomers and residents appreciate the UAE's outdoor culture by learning from the locals, drawing inspiration from Emirati traditions, and fostering a deeper connection with the country's landscapes.
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