Elevate Africa partners with National University to provide business mentorship for threads of Africa Fashion Film winners

Elevate Africa has partnered with National University’s Center for Business Innovation, Entrepreneurialism and Management (CBEM) to provide a business mentorship program for the winners of the Threads of Africa Fashion Film Prize. The program, announced during the Threads of Africa Fashion Film Prize awards, aims to support the long-term growth of the competition’s top creatives by offering structured guidance in fashion entrepreneurship, business development, and expansion across Africa.

Over a year-long period, the four winners – Adekola Emmanuel, Irene Oniunu, Rebecca Agbragu, and Eyiwaa Agyekumhene – will receive monthly group coaching sessions, access to CBEM’s master classes, and opportunities to learn from leaders in the creative economy. The mentorship program, valued at approximately $25,000 in in-kind contributions, will cover essential business skills such as marketing, branding, and revenue stream development, with the potential for further collaboration through Heritage Fund.

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