Dubai tourism loyalty programme: Fees and eligibility revealed for visitors

Dubai has unveiled its new Dubai Access Club, a loyalty program aimed at rewarding frequent visitors with exclusive benefits. The program, announced by Sheikh Hamdan bin Mohammed, enables successful applicants to obtain a five-year multi-entry visa and receive a range of perks valued at up to Dh2,000. The visa allows for up to 90 days of stay per year in the UAE.

To apply, individuals can express interest on the Visit Dubai website, though this does not guarantee membership or visa approval. The application fee is Dh4,032.50, which covers the visa and related benefits. This fee also applies to visitors applying from within the UAE. The visa application process is subject to approval by Dubai's General Directorate of Residency and Foreigners Affairs (GDRFA), but a refund will be provided if the visa is rejected, minus a Dh183 deduction.

Members of the Dubai Access Club will benefit from a free prepaid SIM card, up to Dh2,000 in credit for spending at select hotels, attractions, and retail destinations, and exclusive privileges through the Alsaada loyalty card. The program is currently available by invitation only through corporate, tourism, and hospitality partners, and will remain valid for the duration of the member's visa.

Participating hospitality partners include Emirates airline, Jumeirah Group, Accor, Hilton, IHG Hotels and Resorts, and Hyatt and Taj Hotels. The Dubai Access Club is part of Dubai's broader strategy to foster lasting relationships with international tourists, strengthen engagement with the local economy, and enhance business community interactions.