Culture Ministry, DART start work on developing Strategy for Sustainable Tourism Development in Ukraine

The Ministry of Culture of Ukraine and the State Agency for Tourism Development are collaborating on creating a Sustainable Tourism Strategy for the country, as outlined in the Tourism Roadmap within the National Program for adapting Ukrainian legislation to EU regulations. According to the Ministry's press service, tourism continues to bolster local economies, aid in Ukrainian recovery, bolster national identity, and elevate Ukraine's global reputation.

Despite the ongoing conflict, a strategic, long-term approach to the industry's development is deemed essential for enhancing its competitiveness.

The strategy's development process will commence with a comprehensive nationwide survey of stakeholders encompassing tourism industry representatives, public institutions, civil society entities, academic organizations, as well as tourists and community residents. Further actions will encompass interviews, focus group discussions, regional workshops, and open dialogues.

Each participant group will receive a tailored questionnaire, which can be completed until November 25, 2026, through the strategy.tourism.gov.ua website. The survey outcomes, interim findings, and analytical conclusions will be disseminated on the websites of the Ministry of Culture and DART. The initiative receives backing from the Swiss-Ukrainian project "Ukraine's Cohesion and Regional Development" (UCORD), executed with Swiss assistance via the Swiss Agency for Development and Cooperation by NIRAS Sweden AB.