Cult Phone-Maker Nothing’s Mystery Screenless AI Device Is Coming Next Month
Nothing CEO Carl Pei believes your work tools can be cool too. He’s building one to prove it.
Carl Pei, CEO of cult phone-maker Nothing, announced that the company's first AI-native product will launch next month. In a post on X, Pei suggested that AI's "iPhone moment" is still several years away, which may seem like the company is hesitating to enter the fray. However, Nothing is actually ahead of the curve with this mystery product, which will be a work-oriented tool with a design-forward approach.
Pei emphasized that work tools can be beautiful, and Nothing's will be. The image accompanying Pei's post appears to be a snapshot of a smartphone from the past decade, but Nothing has proven itself capable of surprising tech consumers with its designs. Nothing's upcoming AI device will join a growing industry of standalone AI devices, including pins, pendants, glasses, headphones, and tabletop devices.
Other tech companies are also exploring AI ideas, while Plaid has already built a loyal customer base with its AI note-taking services. Nothing is known for its retro-inspired audio products and smartphones, but the company aims to create a unique AI device that can be just as essential in the workplace as in personal life.
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