Beyond appearances: Rattinan Clinic’s investment in trust
By Pairat Temphairojana
Thailand's medical tourists are increasingly discerning, and Dr Suthipong Treeratana, CEO and co-founder of Rattinan Clinic, believes clinical expertise and rigorous standards matter more than visible luxury. The clinic, located on the 15th floor of The Fifth Silom building, boasts an understated elegance with soft lighting, Diptyque fragrances, and sculptures.
Established in 1999, the clinic has grown to employ 14 doctors and has seen a shift in patient inquiries from cost to clinical outcomes and safety. International patients now make up over 70% of the clinic's clientele. Dr Suthipong emphasizes the importance of systems and quality over visible opulence, citing examples like his experience with miraDry, a treatment for excessive underarm sweating that he improved through personalized anaesthetic techniques.
He stresses the need for a systematic approach to patient care, where the clinic's reputation and clinical protocols are harder to replicate than luxurious interiors. The clinic has achieved AACI accreditation and follows structured physician evaluations, ensuring consistent quality. The next investment involves a boutique hospital on Rama III Road with plans to expand the workforce to 300 employees by 2028.
Written by urgent.news from Bangkok Post Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
