ABD posts record monthly sales in festive season, adds two millionaire brands

Allied Blenders and Distillers Limited (ABD) achieved record monthly sales during the festive season, reaching 3.5 million cases in September 2026 and 3.6 million cases in October 2026. Combined, the two months saw sales of over 7 million cases. The company's stock price rose 0.24 percent intraday, reaching ₹696.25. This performance marks ABD's fourth monthly sales record in seven months this financial year.

The growth was attributed to strong demand across the company's portfolio, contributions from various regions, and international markets. Two brands reached the one-million-cases-per-year threshold: Officer’s Choice Brandy surpassed it in the Mass Premium category, driven by strong sales in southern states, and Sumo Whisky achieved the milestone in October 2026 due to high consumer demand in southern markets.

This brought ABD's total number of millionaire brands to six. The subsidiary, ABD Maestro Private Limited, announced the addition of two new flavored vodkas to its Rangeela Vodka range. These vodkas, inspired by Indian street food, are expected to launch in Maharashtra and potentially expand to Goa, Haryana, and Uttar Pradesh. ABD's stock has gained 15.87 percent year-to-date, contrasting the Nifty 500's negative 5.35 percent return over the same period.