80% of Irish gamblers have more than one account - survey

A new survey by the Economic and Social Research Institute (ESRI) has found that 80% of Irish gamblers have multiple online accounts, with the majority holding more than one. The research, commissioned by the Gambling Regulatory Authority of Ireland (GRAI), was based on an online survey of 1,000 individuals who gambled at least once in the past year. Previous studies estimate that around one in 30 adults in Ireland suffers from problem gambling.

Forty-four percent of gamblers reported placing bets both online and in person. The most common reasons for opening an online account are betting on horses or sports, or playing lotteries. Anne Marie Caulfield, CEO of the GRAI, emphasized the institute's focus on implementing practical and proportionate protections, such as marketing standards, account controls, and self-exclusion arrangements.

The survey also revealed that 36% of those who open an online account to bet on horses or sports then move on to other forms of gambling, including online casino games, slots, and scratch cards. One in four gamblers are either trying to reduce their gambling or plan to do so.

Nearly three-quarters of respondents (77%) had gambled online during the previous year, while 59% had gambled in person. Forty-four percent of respondents had engaged in both online and in-person gambling. The research highlights the pathways that lead individuals towards potential harm and underscores the importance of understanding what online consumers are signing up for.

The Gambling Regulation Act 2024 established the GRAI to oversee the sector, with responsibilities for licensing and enforcing regulatory restrictions. This research emphasizes the need for new obligations, particularly around account opening and closing requirements, spending limits, and advertising restrictions.