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Ye Announces ‘Yeezy Season 01’ Runway Show in Los Angeles

The show will unveil the brand’s first-ever flagship store and mark Ye’s first full-scale runway presentation in four years.

Ye Announces ‘Yeezy Season 01’ Runway Show in Los Angeles

Rapper and designer Ye, formerly known as Kanye West, has announced that his Yeezy brand will return to runway fashion on November 4. This event will coincide with the opening of the brand's first physical store in Los Angeles, located at the Droam 1 flagship on Beverly Boulevard. The presentation, titled "Yeezy Season 01," appears to signify a new chapter for the brand, which debuted its original collection in 2015.

This marks Ye's first runway show in four years, following a highly publicized performance in Paris in October 2022 that was met with controversy. The 2022 show sparked backlash after models donned shirts with the slogan "White Lives Matter," and Ye's subsequent antisemitic remarks led to the termination of his partnership with Adidas and other professional ties.

Since then, Ye has made efforts to rectify his past missteps. In January 2026, he published an open letter in The Wall Street Journal renouncing antisemitism, apologizing to the Black and Jewish communities, and acknowledging the impact of his bipolar diagnosis and a brain injury from a 2002 car accident. Despite this tumultuous history, Ye has remained active as a musician, releasing three chart-topping albums in the past four years, including his latest, Bully, which debuted at No. 2 on the Billboard 200.

The brand's resurgence in retail is further evidenced by a distribution agreement with JD Sports, which began selling Yeezy footwear in physical stores and online in August.

Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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