Why more K-food brands need 'OU' for global markets
Companies seeking to expand into global markets like North America and Europe should consider applying for OU certification, a kosher label approved by the Orthodox Union, according to an associate of the oldest Orthodox Jewish organization in the United States. Steve Hong, certification sales agent for the New York City-based group operating OU Kosher worldwide, said that to get mainstream…
Firms looking to enter markets such as North America and Europe should contemplate obtaining OU certification, a kosher label recognized by the Orthodox Union, according to Steve Hong, a sales agent for the New York City-based group that operates OU Kosher globally. To secure widespread distribution in the U.S., Canada, and Europe, Hong stated that Korean food companies should aim for OU certification, the most prevalent kosher certification label in those regions.
This certification is held by over 1.3 million kosher products produced at 15,000 facilities in 105 countries, representing more than 70 percent of all kosher goods distributed worldwide. Hong emphasized that the majority of kosher food items at major U.S. retailers like Costco and Walmart carry the OU label. According to OU Kosher, 71 percent of kosher products at 190 Ralph's Supermarkets in California, and 66 percent of kosher offerings at Stop & Shop stores across the northeastern U.S., are certified by OU Kosher.
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- Why more K-food brands need 'OU' for global markets koreatimes.co.kr
