What Would Warren Buffett Do With Nike Stock Down 38% in 2026?
Whether or not you will conclude it's time to move on from the athletic apparel giant will depend on how much time you're willing to give its turnaround plan to pay off.
Warren Buffett's guidance for Nike's fiscal 2027 suggests a decline in the company's sales, with a high-single-digit percentage drop expected and no immediate catalysts to reverse the stock's 38% drop in 2026. As a buy-and-hold investor, Buffett would not recommend hastily selling stocks during turbulent times. Instead, he advises considering whether one is willing to own a stock for ten years, rather than just ten minutes.
Nike shareholders may want to assess their conviction in the stock's recovery or divest their shares if they believe the turnaround prospects are bleak. On the other hand, if they foresee brighter days ahead, they can give CEO Elliott Hill more time to revitalize the brand and improve sales and profits. Nike's current dividend yield of 4.1% offers shareholders a source of income while they await potential improvements in the company's performance.
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