Tesla renames its 'misleading' Full Self-Driving tech in the UK and Europe
Tesla has agreed to rename Full Self-Driving as its technology goes live in Europe — but BMW is waiting in the wings with its own rival.
The European Transport Safety Council accused Tesla of offering a misleading Full Self-Driving (FSD) technology, prompting Germany’s transport ministry to intervene. As a result, Tesla has agreed to rename its partially automated driving system to 'Tesla Assisted Driving' in Europe and the UK. Germany’s Transport Minister, Steffen Bilger, clarified that the name was "somewhat misleading" as the driver must remain attentive at all times.
The new name has been updated on Tesla's European websites, including the UK site. Meanwhile, governments worldwide are tightening regulations on assisted driving system marketing. In the UK, specific terms like 'driverless' and 'self-driving' will only apply to authorized vehicles. Meanwhile, BMW is set to launch its Symbiotic Drive technology, a Level 2 system designed to work with drivers and not replace them.
The technology will support various driving tasks in Germany starting next year, including lane changes, right-of-way situations, and navigating roundabouts. However, unlike Tesla's FSD, BMW's Symbiotic Drive still requires driver supervision.
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