Team USA Seeks Private Investment for New Commercial Venture
Team USA is seeking outside financing for a new commercial rights vehicle it is calling U.S. Olympic and Paralympic Ventures, chief executive Sarah Hirshland said Tuesday, as the sports governing body plans for two domestic Olympics and hopes to better monetize fan engagement. “Sports entities are all focused on building their direct-to-consumer value proposition,” Hirshland […]
We haven't written up this one. Sportico has the full story — the link below goes straight to it.
