Team USA explores sale of commercial rights ahead of LA2028 Olympics
US Olympic chiefs have confirmed they are exploring the possible sale of a stake in Team USA’s commercial rights. The US Olympic and Paralympic Committee has engaged sport’s go-to brokers the Raine Group to explore a range of possible fundraising options, Mark Kleinman reported for Sky News. “The next decade represents an unprecedented opportunity for [...]
The US Olympic and Paralympic Committee (USOPC) is investigating the possibility of selling a portion of Team USA's commercial rights ahead of the 2028 Los Angeles Olympic and Paralympic Games. The organization has retained the Raine Group, renowned sports brokers, to evaluate various fundraising options. USOPC chairman Mark Kleinman stated that the next decade presents a unique opportunity for Team USA and the US Olympic and Paralympic Movement.
The USOPC aims to maximize this opportunity by exploring new commercial models to generate additional resources for its mission.
Team USA athletes, including sprinters Sha'Carri Richardson and Noah Lyles, swimmers Katie Ledecky and Luka Mijatovic, and basketball stars Anthony Edwards and Caitlin Clark, are expected to contribute significantly to the organization's future revenues. The 2028 Games in Los Angeles and the 2034 Winter Games in Utah will be hosted by Team USA, further bolstering the organization's potential to generate substantial income from commercial rights.
The USOPC emphasizes that any decision regarding the sale of commercial rights will prioritize preserving the mission, governance, leadership, and commitment to Team USA athletes. This development comes amid ongoing discussions with athlete and national governing body leaders. The USOPC aims to build the necessary capabilities to support Team USA athletes and the Olympic and Paralympic Movement for generations to come.
Other sports organizations, such as Spain's and France's football leagues, the Six Nations, Prem Rugby, and the world volleyball governing body, have previously sold stakes in their commercial rights.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
