Tasmac workers shut shops in Namakkal, Salem

On November 2, 2026, 155 Tasmac outlets in Namakkal and numerous other outlets in Salem remained closed, staging a protest against the introduction of new Environmental and Social Welfare Cess. The controversy arose when three customers visited an outlet in Pillur, near Paramathi Velur, returned their empty liquor bottles and demanded compensation.

The encounter escalated into a physical altercation, with the three men assaulting their salesman, Purusothaman, who subsequently sought medical attention at the local government hospital.

The unrest began on November 1, when multiple Tasmac shops closed their doors without prior notification. This was due to Tasmac's announcement that it would raise the MRP of all liquor variants in the state by ₹10, effective November 1. The additional ₹10 was attributed to the Environmental and Social Welfare Cess. Rumors circulated that Tasmac planned to close some outlets, causing further chaos and confusion among customers.

Minister for Prohibition and Excise K. Vignesh assured that 4,048 Tasmac outlets across Tamil Nadu would soon receive bottle return machines. These machines would enable outlets to collect empty liquor bottles and return them to customers, thereby resolving the dispute over empty bottles. Vignesh also cautioned employees against disrupting business operations at Tasmac outlets.