Seoul turns K-culture craze into hands-on tourism experience
Seoul is inviting international visitors to do more than watch K-pop and sample Korean food, offering a week of hands-on experiences that bring them closer to the culture driving global interest in Korea. The Seoul Metropolitan Government will hold 2026 Seoul Travel Week from Nov. 14 to 20, with programs spanning K-pop, beauty, food and traditional crafts at major attractions, including…
Seoul is inviting international visitors to immerse themselves in the city's K-culture phenomenon through a series of hands-on experiences. From November 14 to 20, 2026 Seoul Travel Week will offer programs centered around K-pop, beauty, food, and traditional crafts at major attractions such as Dongdaemun Design Plaza (DDP), Bukchon, and Yongsan. Unlike previous large-scale events, this year's program prioritizes direct participation over parades, media facades, and fan activities.
The opening weekend features promotional booths at Gocheok Sky Dome on November 14 and 15, coinciding with the 2026 Melon Music Awards. Visitors can engage in augmented reality experiences featuring filming locations from popular K-dramas, take pictures at AI-powered photo booths, and participate in tourism quizzes. The hands-on activities officially commence on November 16 with traditional ornament and hand-mirror making workshops at Bukchon Traditional Crafts Experience.
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- Seoul turns K-culture craze into hands-on tourism experience koreatimes.co.kr
