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Marketers are familiar with the cyclical nature of their work. They start with a campaign objective and a guess about their target audience, but the crucial data is stored in a data warehouse. To access this information, they must submit a request, wait for a response, collaborate with an analyst, and then transfer a spreadsheet to various platforms such as Meta, Google, and Braze.
This process can take weeks, and by the time the campaign is launched, the data may be outdated. In a discussion, Phil Gamache and Darrell Alfonso, hosts of Humans of Martech, examine this inefficient procedure and how various organizations tackle it. Meghan Hilton, PrizePicks' RevOps and lifecycle marketing leader, and Dom Benton from RudderStack provide insights and practical advice.
Benton reveals the insights he gained while creating Rudder Lookout, an audience builder that simplifies the lengthy, fragmented process into a single, user-driven workflow. Attendees will receive the necessary information to participate in the live session.
Written by urgent.news from Brooks Patterson's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
