Sardegna, il turismo cresce ma occorre ampliare la filiera e migliorare l’accessibilità

Tourism in Sardinia is growing, but there are still areas that need improvement and expansion. According to the report "Tourism in Sardinia: Growth of Flows and Territorial Concentration" by the Center for Studies of the Sardinian Confederation of Industries, there were 3.32 million arrivals and 13.83 million stays in hotels and non-hotels between January and August 2026, which is a 4.0% and 4.6% increase respectively compared to the same period in 2025.

The number of nights spent during the peak season was 4.94 compared to 2.21 in the colder months. The report suggests that there is a need to attract new visitors and offer them reasons to stay longer, as most tourism in Sardinia is currently focused on beaches, with 93.3% of beds located in coastal municipalities. The report also highlights the need to expand the tourism sector beyond the popular beach destinations, as only 7.2% of arrivals and 4.1% of stays were in non-coastal municipalities in 2025.

The study suggests that local events, archaeological and cultural sites, and organized environmental and enogastronomic experiences can help to diversify the tourism industry and attract visitors outside of the peak summer months. Additionally, improving accessibility is crucial, as the report notes that the summer and winter air networks are significantly different in Sardinia.

The number of flights and destinations available in the winter months is much lower than in the summer, and there is a need for more year-round flight options and reliable public transportation to support the growth of the tourism industry.