Salesforce to acquire Cresta in deal reportedly valued at $2.7bn
The acquisition will enable Salesforce to expand beyond digital support and into voice-powered support, as it pairs Cresta’s voice agents with its own agents and cloud. 7bn
Salesforce is set to acquire Cresta, an AI-powered contact centre software company, in a deal valued at roughly $2.7bn, according to an individual familiar with the plans. The acquisition aims to expand Salesforce beyond digital support into voice-powered support, pairing Cresta's voice agents with Salesforce's own agents and cloud.
Salesforce's executive vice-president and general manager of Agentforce and Service Cloud, Kishan Chetan, highlighted the importance of Cresta's voice element in the acquisition. Ping Wu, Cresta's CEO, emphasized the company's mission to turn every customer interaction into a competitive advantage through a single agentic operating system for customer experience.
With this acquisition, Cresta's vision will be realized at scale, integrating real-time conversation intelligence and agentic experiences directly into Salesforce's customer service platform. The deal is expected to close in the first quarter of 2028, subject to standard closing conditions. This marks one of several high-profile acquisitions by Salesforce in recent years, including purchases of Fin, Contentful, and Informatica.
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