Richmond Adu-Poku: Too many shows, too little December
The audience cannot be in two places at once. The wallet cannot be stretched indefinitely. And the calendar, unfortunately, has refused to add extra days simply because our favourite artistes want to headline.
December in Accra has become a month filled with an abundance of entertainment options. From concerts and festivals to music events and religious gatherings, the city transforms into a hub of celebration and excitement. However, this influx of events has led to a problem - a shortage of time, money, and energy for the fans to fully enjoy them all.
Many local artists schedule concerts on the same dates, forcing fans to make difficult choices between their favourite performances. Coupled with rising ticket prices and the challenges of navigating Accra's traffic, the holiday season has become a test of one's financial resources and commitment. While the diaspora market brings valuable spending power, the attendance at individual shows remains largely dependent on the local fan base, who should not be expected to shoulder the entire burden.
It is crucial for artists to consider the well-being of their colleagues and the overall sustainability of the industry. Planning a diverse annual event calendar could help distribute the excitement throughout the year, rather than overwhelming fans with a single month's worth of events. By exploring a more balanced approach, promoting a healthier event calendar could lead to increased attendance, sustainable growth for promoters, and more meaningful connections between artists and their audiences.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
