QMC attends ABU General Assembly meetings

The Qatar Media Corporation (QMC) is currently taking part in the 63rd General Assembly of the Asia-Pacific Broadcasting Union (ABU) and associated events, which are taking place in Colombo, Sri Lanka. The meetings are scheduled to conclude today, Tuesday.

Jaber Al Surour, the Director of Qatar Radio, has represented QMC at the gatherings. This involvement is a demonstration of QMC's dedication to reinforcing its position in international media platforms and broadening its collaborations with broadcasting and television entities worldwide.

The QMC's participation in this global forum highlights its commitment to raising the profile of Qatari media and strengthening its standing within regional and international media organizations and alliances. Additionally, it presents an opportunity to engage in discussions on strategic matters that will influence the future of public media, while keeping up with the rapid advancements in broadcasting and media production technology and professionalism.

The General Assembly discussions, centered around the theme "Media for Peace and Humanity: Truth, Trust, and Transformation," cover significant subjects such as the role of public media in building trust, credibility, and institutional resilience; the responsible incorporation of artificial intelligence in media; and the promotion of sustainability and sovereignty for media organizations in the region. The meetings also aim to devise joint action mechanisms and facilitate expertise sharing among member organizations.