Proton closes in on 200,000-unit sales milestone
KUALA LUMPUR: Proton Holdings Bhd is closing in on its first 200,000-unit annual sales milestone since 2002.
Proton Holdings Bhd is on track to reach its first 200,000-unit annual sales milestone since 2002, according to recent figures. In the first ten months of 2026, the national carmaker sold 182,510 vehicles, surpassing its full-year sales volume from 2025. October was Proton's second-highest monthly sales month this year, with 21,624 units sold, marking its strongest start to the fourth quarter since 2005.
Year-to-date sales have increased by 40.5 percent compared to the same period last year, giving Proton an estimated market share of 27.1 percent. Deputy chief executive officer Datuk Ir Abdul Rashid Musa expressed optimism, stating that 2026 is shaping up to be a year of significant sales growth as the company pursues its long-term ambitions.
Proton continues to expand its range of xEV offerings, and its ICE (internal combustion engine) models maintain strong demand, leading in SUV and sedan sales. The Proton Saga was the company's top-selling model, with 7,352 units sold in October, exceeding its 2025 sales volume. The Proton S70 and Proton X50 also performed well, with the S70 recording its second-best monthly sales and the X50 maintaining its leadership in the B-segment SUV market.
Proton's electrified vehicle range, particularly the e.Mas brand, contributed to the company's growth, with the e.Mas 5 and e.Mas 7 models leading the way in sales. Proton's export sales also saw a significant boost, with 2,610 units exported in October, bringing the year-to-date total to 9,980 units, nearly doubling the previous year's volume.
Written by urgent.news from New Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
