President heads the delegation of the Valencian Community at the World Travel Market in London

The Valencian Community will be represented at the World Travel Market (WTM) fair in London from November 3 to 5, with President Juanfran Pérez Llorca leading the delegation. The delegation aims to strengthen the region's tourism offer and promote the Valencian Community's strategic markets, particularly in the British market. The delegation consists of 397.5 square meters of space, featuring seven tourism brands, municipalities, associations, and tourism companies.

Pérez Llorca emphasized the importance of the British market, citing its significant contribution to tourism-related economic activity and employment in the region. Key events during the delegation's stay include a breakfast with British press to present tourism market data and the introduction of the 'IAGTO European Convention 2027' in Alicante.

Additionally, a gastronomy promotional event will be held at the WTM fair, featuring 'Forbes Travel' magazine and the 'L'Exquisit Mediterrani' gastro-tourism brand. In 2025, the United Kingdom was the top source of foreign tourists to the Valencian Community, accounting for 24.4% of all international tourists and generating 3,029,892 visitors.

In the first eight months of 2026, the Valencian Community received 2,255,678 British tourists, representing an 8.9% increase compared to the same period in 2025. The average stay was seven days, and the average daily expenditure was €157.3, with a 4% increase in total spending compared to 2025.