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When Andree Deissenberg took on the role of chief creative and brand officer at Crazy Horse Paris in 2010, it was a rescue mission to modernize the legendary cabaret. Over 15 years, she breathed new life into the production, which was founded in 1951 by Alain Bernardin. Deissenberg joined the team from Cirque du Soleil the following year and began her work in the UAE in October 2021, just six weeks before the opening night on November 12.

The challenge of bringing Crazy Horse Paris to Dubai involved adapting the production to the local audience and venue. Deissenberg quickly identified the need for a dining experience, with 40 waiters serving 200 guests within a limited timeframe. She also recognized the importance of light in the production, using it to emphasize the performances and create a distinctive mood.

A significant change was made to the costumes, with more than 500 pieces handcrafted by the Crazy Horse Paris couture atelier. The designs were adapted to fit the cultural sensitivities of the UAE while preserving the show's visual identity. Deissenberg emphasized that the production still maintains its provocative nature but is now tailored to the local audience.

The Dubai edition of Crazy Horse Paris features 18 dancers and incorporates new acts, such as an aerial performance, which was not possible in the smaller Paris venue. The theatre space has been reimagined with velvet-red sofas and a signature pink entrance, along with an experiential room called The Legacy, which introduces visitors to the history of the Paris cabaret.

Deissenberg's vision for the future includes collaborations with regional artists and focusing on female empowerment. The current show's audience is predominantly female, aged 25-45, and she aims to continue this trend with future projects. For now, the team is focused on opening night, with Deissenberg excited to deliver a modern and culturally appropriate version of Crazy Horse Paris in the UAE.