OPPO, Make Over bring "OPPO Care for Every Glow", exploring new services at OPPO...
From Sept. 26 to Oct. 26, OPPO Indonesia’s month-long campaign with Make Over offers customers a “glow-up” experience for themselves and their smartphones.
From September 26 to October 26, OPPO Indonesia’s “OPPO Care for Every Glow” campaign with beauty brand Make Over offered customers a comprehensive "glow-up" experience. This campaign, running from September 26 to October 26, blended technology and lifestyle, providing both smartphone care and personal grooming services under one roof. OPPO partnered with Indonesian beauty brand Make Over to launch this month-long initiative, which centered on enhancing users' appearance and the performance of their devices.
The campaign kicked off on September 26 and featured complimentary makeup touch-up stations at select OPPO outlets across Indonesia. These stations allowed users to experiment with Make Over's popular cosmetic products, such as pressed powder and lip liner, before purchasing. In addition to these beauty offerings, OPPO provided free smartphone care services, which included screen protector applications, device cleaning, and battery health checks.
These services aimed to ensure that users' smartphones were not only visually appealing but also functioned optimally, aligning with OPPO's commitment to attentive service.
The collaboration between OPPO and Make Over extended beyond just the physical retail experience. At the launch event held at the OPPO Store in Gandaria City Mall, professional makeup artists from Make Over conducted a beauty class. This class offered inspiration for everyday makeup looks and practical tips for touch-ups, demonstrating how beauty and technology could coexist in a seamless consumer experience.
Additionally, OPPO partnered with the Jakarta Institute of the Arts (IKJ) to stage a runway show featuring garments designed by students, inspired by Indonesian culture. Fashion content creator Tamara Dai made a special appearance on the runway, adding a touch of glamour and cultural relevance to the event.
During the campaign, OPPO stores transformed into more than just typical retail spaces. They became creative hubs where consumers could enjoy a variety of interactive experiences, including selfie experiences and free photo-printing services. These offerings allowed visitors to capture and share their moments, creating a more engaging and memorable shopping experience.
The campaign also leveraged OPPO's digital platforms, such as the My OPPO membership program, by introducing an H5 point-redemption page. This page offered rewards including OPPO IoT devices and full-sized Make Over beauty products, further enriching the membership experience and encouraging deeper engagement with the brand.
As smartphone usage continues to grow, the need for device maintenance and after-sales services has become increasingly important. Younger consumers, in particular, value the overall customer experience, expecting physical retail spaces to offer more than just transactions and technical support. They seek engaging experiences and moments worth participating in, which capture and share.
By integrating beauty, technology, and interactive elements, OPPO’s "OPPO Care for Every Glow" campaign successfully addressed these evolving consumer expectations. It provided a unique platform for users to celebrate their shining moments, reinforcing OPPO’s commitment to attentive service and empowering smartphone users to navigate every moment with confidence and a radiant appearance.
Written by urgent.news from The Jakarta Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
