OpenAI pushes policy rebrand to a skeptical audience

OpenAI is attempting to rebrand its data centers and approach AI policy after the midterm elections, but the strategy is facing skepticism from some circles, including members of Congress. The company is referring to data centers as "compute campuses" and seeking community input on their construction. OpenAI is comparing AI regulations to speed limits for cars, arguing that AI is beneficial to daily life and advocating for global standards.

However, AI safety advocates remain unconvinced that these changes will be sincere. Brad Carson, a former Democratic congressman, stated that "Orwellian name changes" will not succeed in altering the AI debate. Rep. Greg Casar, a Democrat from Texas, warned that OpenAI's lobbyist would not be sought for advice on AI policy. Despite these criticisms, OpenAI's top lobbyist, Chris Lehane, remains optimistic, believing the refreshed positions will prove "durable" even if they are "in a lonely position."

Lehane believes that hundreds of state bills will be proposed in the coming months, and Congress and the White House must decide whether to relinquish control. OpenAI continues to support some state AI laws, including endorsing two frontier AI safety bills in California. Lehane also mentioned that OpenAI consulted Rep. Ted Lieu on a proposed "AI kill switch" bill and plans to work on a mandatory AI testing bill to gain bipartisan support.

However, the strategy is not winning over skeptics. Alex Bores, a New York State assemblyman, noted that Lehane is trying to secure the best deal before Democrats take over. Bores added that the debate is about control, and the American people need a say in the matter. For Democrats seeking to achieve AI policy success in 2023, working with Republicans will be necessary, as compromise and moderation will be essential.

Joseph Hoefer, the chief AI officer at Monument Advocacy, predicts that other companies will likely follow OpenAI's lead, as the industry's lighter touch strategy is losing its effectiveness. The polling indicates that a hands-off approach becomes increasingly challenging when voters question who holds control. Hoefer suggests that AI companies should provide lawmakers with a compelling case for AI investment to defend in their respective states.