Netflix’s AI Recommendations Aim to Play Matchmaker to Your Tastes
The streaming service is testing an interactive AI feature for personalized recommendations.
Netflix is piloting an artificial intelligence-driven recommendation feature in its TV app, aimed at suggesting content based on users' moods and preferences. The interactive tab, named AI Discover, is currently accessible to a select group of U.S. customers during a trial phase for feedback. The feature, which debuted on Tuesday, allows viewers to select a mood, such as "Scare Me," to receive personalized movie or show recommendations.
Users have the option to refine their preferences using more defined themes or by using the "Tune Your Recommendations" button to indicate whether they found the suggested titles interesting. Netflix plans to expand this feature to a broader audience in the coming weeks. The AI behind the feature learns from user interactions and adjusts recommendations accordingly.
Similar AI-driven content discovery experiments have been ongoing for some time, with Netflix testing an AI-powered search tool in its mobile app in May 2025.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
