Netflix Launches AI Discovery Tool As “Test Kitchen” For Viewers Seeking Appetizing Content

Netflix has unveiled a new feature called AI Discover, which serves as an experimental tool to help users find fresh content. This feature functions as a test kitchen for the streaming platform, allowing users to explore recommendations based on their mood or preferences. The initial version of AI Discover caters to a variety of themes, such as "Scare Me," "Family Movie Night," or "Quick Watches," each accompanied by a clip from a show or movie.

Users can also choose "Something Different" to receive a new set of themes or select "Tune Your Recommendations" to keep or remove shows and movies from their suggestions. Netflix's spokesperson described AI Discover as their way of testing out new approaches to content discovery, with user feedback helping to determine which features to retain, enhance, or introduce to the main Netflix experience.

Similar to Netflix's recent research model, VOID, which functions like a super version of Magic Eraser, AI Discover represents the company's ongoing efforts to incorporate artificial intelligence into its services. Netflix has been experimenting with AI-powered ads and generative AI in various formats, including 300 titles this year, though some of these initiatives may not have launched yet.

The AI Discover tab will initially be available in English-language Netflix profiles in the United States on supported TVs, with plans to expand access to more users in the upcoming weeks.