Moscow congress to bring Malaysian MICE players face-to-face with global buyers
THE Meet Global MICE Congress (MGMC), scheduled for Dec 16 and 17 at the World Trade Centre Moscow, is expected to attract more than 3,000 business travel and MICE professionals from over 40 countries. According to the organisers, about 70% of attend...
The upcoming Meet Global MICE Congress (MGMC) in Moscow, scheduled for December 16-17, will bring together Malaysian hotels, airlines, destination management companies, and event suppliers to connect with international buyers. The congress, organized by the Moscow City Tourism Committee, is expected to attract over 3,000 business travel and MICE professionals from more than 40 countries, with around 70% being C-suite executives.
Notable attendees include decision-makers from China, India, Southeast Asia, the Gulf Cooperation Council (GCC), Latin America, Africa, and the Commonwealth of Independent States (CIS). The event aims to provide a platform for Malaysian industry representatives to showcase their capabilities and explore partnerships in overseas markets.
Topics covered in the congress include financial sustainability, digital technology, market expansion, and crisis management. Moscow's diverse range of event venues, including museums, historic estates, theatres, and landmarks, will also be highlighted as part of the appeal for international organisers.
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