LuLu Group launches Dh100 million year-end sales campaign across UAE

Abu Dhabi-based LuLu Group has announced a two-month year-end sales campaign in the UAE, featuring promotions, discounts, and raffle prizes worth a total of Dh100 million. This "Festival of Promotions" will take place across LuLu's stores throughout November and December, coinciding with the UAE's busiest shopping and tourism season. The campaign was announced at a press conference in Abu Dhabi on November 2, as the country prepares for the Dubai Shopping Festival and Eid Al Etihad celebrations.

LuLu Group Director Salim M.A. expressed optimism about the retail market, attributing it to the UAE leadership's efforts to boost economic activity, tourism, and consumer confidence. The company expects an "exciting year-end season." Alongside the main campaign, several other promotions are already underway, including a customer reward scheme with P&G, the LuLu World Food Festival, and Diwali celebrations.

Upcoming events include the launch of winter fashion collections on November 19, Super Friday promotions backed by Huawei, a beauty and wellness promotion on November 25, Eid Al Etihad deals on November 28, and Christmas and New Year promotions in the last week of December. The company aims to keep customers engaged by offering new deals and experiences weekly.

LuLu Group has also seen growth in its online and quick-commerce businesses, particularly its LuLu Minutes service, which recently introduced a new app version with money remittance services.