Hinge testing new feature and lower-priced subscription tier

Dating app Hinge is trialing a fresh feature and a more budget-friendly subscription plan, according to its parent company Match Group during its recent Q3 earnings call. Match Group oversees three types of apps: Tinder, Hinge, and everything else, which comprises apps like OkCupid and the marriage-oriented Upward. During the call, the focus was on Tinder's financial revival, with certain metrics still declining but showing smaller decreases compared to earlier quarters.

For instance, daily active users decreased by 1% year-over-year, while monthly active users dropped by 5.5%, a 1-point improvement from the previous quarter. Hinge generated $221 million in revenue for Q3, a 19% increase from the same period last year, despite bringing in less than half of Tinder's revenue. Hinge's growth is evident with a 12% increase in monthly active users and a 23% rise in paying users year-over-year.

The app has recently rolled out features such as Signals, Date Ideas, and Friend's Take, all aimed at promoting real-life connections. In Your Orbit, a new feature currently in testing, aims to help users identify people they naturally encounter in various contexts, both online and offline. Match also highlighted that Tinder is piloting a Missed Connections feature and has introduced an Events tab, reflecting efforts to combat user fatigue and encourage more real-life interactions.

Hinge is also piloting a lower-priced subscription tier designed to provide users with more options and control through features like additional filters and custom location boundaries. The app intends to launch this tier by the end of 2026, with early testing showing positive reception among female users.