Hinge is making a surprising change to its subscriptions. Here’s who stands to benefit
Hinge users may soon have access to a more affordable subscription tier. The app’s parent company, Match Group, announced Monday it is testing a new feature geared toward women. During its third-quarter 2026 earnings call , Match Group said the new tier will give users more control through additional filters and custom location boundaries. “It’s designed for women in particular, but also for…
Hinge, the dating app owned by Match Group, is set to introduce a new, more affordable subscription tier focused on women users. The feature, unveiled during the company's third-quarter 2026 earnings call, will provide additional filters and custom location boundaries for a lower cost. CEO Steve Bailey stated that the new tier is designed specifically for women, but also caters to price-sensitive users.
Currently, Hinge offers three subscription tiers, with the basic free version and premium options Hinge+ and HingeX priced at $89.99 and $99.99 for three months, respectively. Tinder, a competitor, offers similar tiers at a lower cost, with Tinder Plus and Tinder Gold priced at $25 and $35 a month. Match Group did not provide further details on the new tier.
The new offering comes as consumers express frustration with the dating app industry, with a February 2026 Harris Poll revealing 72% of Americans feeling romance is a transaction and 77% viewing dating as a marketplace. Despite these concerns, Hinge's monthly active users have increased by 12% year-over-year, making the new, more affordable subscription tier an attractive option for the growing user base.
While Hinge's base is smaller than Tinder's, with around 7 million paid users, its user base is growing, while Tinder's paid user base has decreased by 4% from the previous year.
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