Ferrari’s controversial Luce EV is sold out for 2027
The Luce, Ferrari's first electric car and one of its most polarizing models, is "fully allocated" through 2027, according to CEO Benedetto Vigna.
Ferrari's electric vehicle, the Luce, has been selling out rapidly despite initial backlash. Designed by Jony Ive, Apple's former design chief, the five-seater electric car debuted in May to widespread criticism, causing Ferrari's stock price to drop. However, CEO Benedetto Vigna stated that the 2027 production run of the Luce is "fully allocated," meaning every car Ferrari plans to build next year already has a buyer.
A delivery of the Luce is expected to commence in the fourth quarter of 2027. While Ferrari has not disclosed the exact number of Luce vehicles planned for production, the Financial Times reported earlier this year that the company aimed to sell just under 500 units this year, with a longer-term target of 2,500 units by 2030, or approximately 600 a year.
The buyers remain a mystery, with Vigna stating it was a "good mix in terms of client, it is a good mix also in terms of geography." Despite the controversy surrounding the Luce, Ferrari's financial performance in the third quarter remained strong. The company's revenue from customizations accounted for more than 21% of its revenue, contributing to a 7% increase in revenue and a 13% increase in net income compared to the previous year. Ferrari now expects adjusted earnings of at least €3 billion for the year, up from €2.97 billion.
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