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Ebenezer’s Venmo and ‘How to Rob a Bank’ ATMs: Studios Are Now Promoting Movies by Just Giving Away Money

Film marketing teams are creating stunts around cold, hard cash — a bid at virality built for the internet's bleak age of endless transactions.

We haven't written up this one. IndieWire has the full story — the link below goes straight to it.

Read the original at indiewire.com →

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