Cuánto cuesta una página web: precios reales y de qué depende

The price of a website varies significantly depending on several factors. There is a wide range, from as low as 300 € to as much as 6,000 € for what you might initially think is the same product. This discrepancy does not arise because professionals are dishonest; it's due to the fact that people are comparing different things using the same term. There are four main factors that cause the price to vary so much:

1. Number of pages: This is the most commonly assumed factor, but it's actually the least influential. The cost difference mainly depends on the complexity and content of the website.

2. Authorship of the content: If you provide the text for your website, it will be cheaper and take less time to create. However, if you need me to write the content, it will be considered design work, and it will be priced accordingly.

3. Search engine optimization (SEO): Whether your website is simply "pretty and online" or designed to rank higher in Google search results. The second option involves more work, such as implementing structured data, optimizing speed, and preserving existing website value.

4. Migration: If you have an existing website and want to replace it, the process can be more expensive due to inventory management, URL redirects, and potential loss of search rankings if not done carefully.

The cost breakdown can be categorized into three main tranches:

1. Basic templates (0-100 €): Wix, Squarespace, or a purchased WordPress theme. These are suitable for establishing an online presence, but they may come with demo pages that get indexed, consume resources, and tie you into a monthly subscription.

2. Professional small websites (200-600 €): These websites typically have three to four pages, content provided by the client, quick development, and proper connection to contact details and Google's knowledge panel. This tier is ideal for freelancers, consultants, or small businesses that need a serious online presence.

3. SEO-optimized websites (1,000-2,500 € and above): These websites include a specialized page for each service, an SEO-friendly structure, structured data implementation, and migration without loss of search rankings if you already have a website. At this level, the website moves from being a simple brochure to actively generating leads.

Additional costs not included in the base price are:

1. Domain registration: Between 10 and 15 € per year. It's crucial that the domain is registered in your name, not the web designer's.

2. Hosting: Ranging from 0 € for a static website to 10-30 € per month for a decent WordPress installation.

3. Maintenance: WordPress requires regular updates for the core, theme, and plugins. You may handle these tasks yourself or pay someone to do it, which could prevent security issues.

4. Plugins: Various paid plugins for forms, multi-language support, backups, etc., can add 100 to 300 € per year without any warning.

5. Content creation: Texts and images, which can significantly delay the website-building process.

Before accepting any quote, consider these three questions to avoid overspending:

1. Are the domain and hosting registered to me? If the answer is no, transferring ownership later will likely cost more than the website itself.

2. What is the status of my current search rankings on Google? If you already have a website and haven't asked about this, you might risk losing your search rankings during the replacement process. This is often the most expensive and common mistake.

3. Can I contribute with the content? While not mandatory, knowing this upfront can prevent unnecessary expenses, such as paying 40 € to change a simple text.

For a local business owner with a budget of 300 €, it's better to invest in a small, honest website and allocate the remaining funds to a free Google My Business listing, which can generate more customers than a visually appealing site without proper optimization. In fact, a real case study showed that a mediocre website with a properly managed Google My Business listing attracted more customers than a beautifully designed site without the listing.

To receive a customized quote, I offer a free review of your website and competition analysis, along with a closed budget estimate.