Criticism over Ternus reading a script during earnings is pathetic
"We don't have any fundamentally different changes that we're planning right now, nor would we talk about it anyway" is all the proof some armchair critics need to see that earnings are scripted by every CEO, anywhere, where it needs to be, and not when it doesn't. Apple CEO John Ternus - image credit: Apple. If you want to criticize Apple over its illegal union busting , you go right ahead. Or…
Critics are criticizing Ternus for reading a script during Apple's earnings call, but this is a common practice in such situations. It is not unusual for CEOs to read scripted portions of their earnings call, including reciting financial figures and responding to certain types of analyst questions. The real issue, according to the source, is that critics are trying to find something to criticize rather than focusing on the substance of Ternus' comments.
The source argues that Ternus did not take cover behind a script, but simply read the portion of the call that is scripted, while providing his own insights on the philosophy behind Apple's approach. The source also notes that Apple's earnings calls follow a predictable format, with a scripted portion followed by analysts asking questions that are not necessarily answered in depth by the CEO.
The source dismisses the criticism as ridiculous and disingenuous, pointing out that it is unfair to expect CEOs to deviate from the standard format of earnings calls.
Written by urgent.news from AppleInsider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
