Content creators call for digital media courses in universities

Nairobi, Kenya – Content creators and media professionals have advocated for the inclusion of digital content creation courses in university and college curriculums, aiming to enhance media and information literacy and encourage responsible online publishing. Kenyan content creator Kenneth Okwaroh of the Africa Centre for People, Institutions and Society (ACEPIS) emphasized that formal training would enable creators to utilize artificial intelligence tools, verify information, and produce accurate content.

Okwaroh argued that content creators, especially those with substantial online followings, should be trained similarly to journalists to ensure they operate with the same level of responsibility. "Content creation should be integrated into formal media training in universities and colleges," he stated, drawing a parallel to journalist training.

Okwaroh also urged content creators to establish professional associations to foster self-regulation, safeguard freedom of expression, and adhere to existing media laws. The call for digital content creation courses in educational institutions emerged as digital platforms increasingly serve as primary news sources, particularly among younger audiences.

A 2023 IPSOS-UNESCO survey revealed that 18-35-year-olds predominantly rely on social media and digital platforms for news, surpassing traditional media outlets. UNESCO's Regional Director for Eastern Africa, Louise Haxthausen, acknowledged the opportunities digital content creation presents for participation, entrepreneurship, and innovation, but highlighted concerns regarding information quality, ethics, and accountability.

UNESCO’s Behind the Screen study in Kenya found that 87.1% of content creators had never received media and information literacy training, while 66.1% lacked journalism training or professional experience. Notably, 68.9% were unaware of laws governing freedom of expression, defamation, and copyright. Additionally, 37.1% of creators did not consistently verify information before sharing it, and 46.1% of those producing sponsored content failed to disclose the sponsorship to their audiences.

During the UNESCO's Global Media and Information Literacy Week 2026 event, participants engaged in practical sessions on ethical AI use, fact-checking, digital family safety, and creating climate and crisis-related content. Content creator Sheila Kendi called for accountability in addressing misinformation and hate speech but cautioned that regulation should not stifle freedom of expression.

UNESCO pledged to continue advocating for content creators' rights while supporting initiatives to improve the quality and responsibility of digital content.